John S. Wolfe

Communications/Public Relations/Digital Media

SMC: The Importance of a Social Media Strategy

Our company needs a Facebook page." "We should be on Twitter." "Does anyone know how to use YouTube?" Those are not "social media strategies," a panel of Valley consultants told a crowd of 40 at the Oct. 14 Social Media Club of Phoenix event at Jobing.com's headquarters. Those are tactics. Before a business gets started in social media, it needs a strategy, said Chris Sietsema, owner of Teach to Fish Digital. Is it to improve customer service? Make sales? Engage an audience? That decision will affect how you use social media, he said. Jennifer Maggiore, founder and president of Maggiore Consulting & Marketing, believes a firm needs ...

  • Evo Terra, Jeff Moriarty and Jay Feitlinger discuss Twitter

    Do you "get" Twitter? Many communications pros struggle with it – what to say, when to say it, how to use it. Three Arizona social media experts took a few minutes after last week's Social Media Club of Phoenix meeting at Jobing.com's offices to share their experiences with the micro-blogging application. The three are: Evo Terra, director of media strategies at Sitewire (@evo_terra on ...

  • Evo Terra: The 10 Biggest Mistakes in Social Media

    Don't be THAT guy! That was the subtitle of Evo Terra's talk, "The 10 Biggest Mistakes in Social Media," prior to the Phoenix Social Media Club's Oct. 14 meeting at Jobing.com. Terra, who is director of media strategies for Sitewire.com, emphasized that social media is about interaction. "Social media is a two-way conversation," he said. "It's about collaboration, and it's done in public." [caption ...

  • AZIMA: Danny Sullivan on Trends in Search Marketing

    Search guru Danny Sullivan speaks to the AZIMA crowd of 210 on Oct. 12 at the Scottsdale Hilton. It seems like Danny Sullivan has been writing about search engines and search marketing since before search was even created. The editor-in-chief of Search Engine Land and blogger at Daggle.com, a former journalist with the Los Angeles Times and Orange County Register, has been ...

  • 18 Random Ideas from Social Media AZ, Social Media Club

    Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be considered an authority in your field? Cultivate ...

  • Social Media Club: Online and Offline Parenting

    How much should you share? When it's just about you, most people are pretty open about what they're thinking, what they're doing and who they're with. They are posting items on the World Wide Web, for gosh sakes. But what happens when you introduce a spouse, a boyfriend or your children into the experience? That was the subject of a panel discussion at ...

  • AZ MTS: Avnet Leverages Suppliers’ Videos

    Content. Content. Content. That's the name of the game for businesses in the Internet age. To hear Al Maag, chief communications officer for Avnet, explain it, every company is now a publisher. Avnet produces blogs to advance a thought-leadership strategy (see this "soft-pitch" blog for journalists) and incorporates videos from suppliers to share relevant information with customers. "If there's one thing our corporation does ...

  • AZ MTS: Intel Flooding Social Media Outlets

    If you have some time – a lot of time – search "Intel" on any of your favorite social-media websites. Your head will spin. Laurie Griffith Buczek, Intel's platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person. "Employees are probably connected more on social media ...

  • AZ MTS: Molex Connects with Social Media

    To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. Its engineers design and develop electronic, electrical ...

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