John S. Wolfe

About 20 digital enthusiasts gathered at the Clarendon Hotel in Phoenix Thursday night for the (previously believed) inaugural Journalists + Developers + Entrepreneurs + Beer get-together. The event was the idea of Andrew Long, a graphic artist, consultant, instructor, geography student and new business owner. Drop him a line at Andrew@longcreative for information on the [...]

The final segment of the May 20 Online Marketing Summit in Phoenix featured this question to a panel from host/organizer Aaron Kahlow of Online Marketing Connect: “If you had $10 million extra in your marketing budget to spend – but could only spend it in one area – where would you use it? Search-engine marketing [...]

Tying it all together” was the title of Bill Leake’s talk at the May 20 Online Marketing Summit in Phoenix. But marketing today has so many facets that a professional must be adept at many to implement a successful campaign. “There are many roads to Rome,” the CEO of Apogee Results said. “And once you [...]

In determining how to improve their company’s position in search results, many marketers follow a similar process: Audit, Analyze and Create a Strategic Plan. But Mike Corak, vice president of strategy for Tallwave, believes a crucial step needs to be added after auditing: Listen. “What is in demand?” Corak told the audience at the May [...]

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]

That was the eye-catching title of Steven Groves’ presentation at the May 20 Online Marketing Summit in Phoenix. Groves, the founder and CEO of Social Marketing Conversations, explained that social media can’t – and shouldn’t – stand on its own in organizations. It needs to be integrated into the entire marketing/pr strategy and, because it [...]

Aaron Kahlow The inaugural Online Marketing Summit in Phoenix attracted more than 200 search and social-media marketers May 20 to the downtown Sheraton convention space. The all-day event, organized by Aaron Kahlow, CEO of Online Marketing Connect, featured several keynotes and then presentations broken into three tracks: B2B, B2C and Social Media Integration. Based on [...]

In mid-March 8-year-old Harry Winsor of Boulder, Colo. sent a letter to The Boeing Co. with a design for an airplane – done in crayon. The next week he received a form letter from Boeing stating that, while it appreciated his suggestion, the company for legal reasons does not accept “unsolicited ideas” and that his [...]

The Greater Phoenix Chamber of Commerce honored 10 small businesses Thursday at the Phoenician resort as its 2010 IMPACT Award recipients. Full profiles of each appear on the chamber’s website but, in a nutshell, here are some of their stories: 2010 Business of the Year: Re/Max New Heights Realty Victor Vidales launched his firm to [...]