John S. Wolfe

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Stefan Hull didn’t mince words. Every website needs to be managed, every keyword or tag needs to be promoted. The name of the game is search engine optimization. “You should already be having that done, [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Fans of the inventor of through-the-wall radar. If there were ever a niche community for the 21st century, aficionados of the technology would have to represent it. Luke Brynley-Jones, co-founder and director of Influence People, [...]

The new Dell Streak cellphone, on sale in the UK, is larger than the BlackBerry Storm. Apple’s iPad has been called a revolutionary device – more versatile because of its size than an iPhone but light and not as cumbersome as a laptop. Available for only a month or so, its uses have not yet [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Continuing the theoretical discussion of the ultimate effectiveness of social media, speakers Brian Solis and Mat Morrison emphasized that the amount of “noise” is rising, so marketers need to know how to more strongly get [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]

Infusionsoft knows how to help small businesses because it was a small business. The Gilbert, AZ-based firm – proponent of Email Marketing 2.0 – was formed as eNovasys in 2000 by Scott Martineau and Joseph Gledhill. Martineau’s brothers Eric and Brad soon came on board, as did brother-in-law Clate Mask. As described last week by [...]

The idea is compelling: Incorporate the mobile phone’s GPS capabilities into social networking, marketing and gaming. Offer points or badges or mayorships to users when they frequent shops and restaurants. Provide on-the-spot coupons and specials. Have people “check in” when they arrive at the airport in a new city or at a conference. Look up [...]