John S. Wolfe

In the Valley of the Sun, one individual constantly in demand to speak is Sheila Kloefkorn, president of KEO Marketing. Fresh off her talk last week to the Arizona Interactive Marketing Association, Kloefkorn had the dais to herself July 20 in an afternoon presentation to the Business Marketing Association’s Phoenix chapter at SkySong in Scottsdale. [...]

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]

Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Henry Cowling knows how to get a laugh. The creative director of The Viral Factory led off his talk at the June 17 Social Media Marketing conference in London with this video of an old [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Before you get started marketing your product or service online, it’s crucial to assess what you’re selling and what you want to achieve. Social media is not “one size fits all.” That was the message [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. What’s an advantage of an in-store experience over one online? The knowledge of a salesperson, a chance to quickly see a variety of products, conversations and serendipity. T.M. Lewin, a major UK clothing chain, saw [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Can social media turn online “buzz” into offline sales? That was the question on the mind of Matt Rhodes of FreshNetworks.com, a London social media agency, when the company was invited to create a campaign [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. A lot of people are Tweeting. And a lot of it is less than interesting, and thus less effective. Sue Keogh of Sookio Ltd. offered a primer on Twitter at the June 17 Social Media [...]