John S. Wolfe

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. What’s an advantage of an in-store experience over one online? The knowledge of a salesperson, a chance to quickly see a variety of products, conversations and serendipity. T.M. Lewin, a major UK clothing chain, saw [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Can social media turn online “buzz” into offline sales? That was the question on the mind of Matt Rhodes of FreshNetworks.com, a London social media agency, when the company was invited to create a campaign [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. A lot of people are Tweeting. And a lot of it is less than interesting, and thus less effective. Sue Keogh of Sookio Ltd. offered a primer on Twitter at the June 17 Social Media [...]