John S. Wolfe

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]

Participating in the Aug. 17 panel discussion of sports marketing were, from left, Steve Ryan of the Cardinals, Cullen Maxey of the Diamondbacks, David Burke of the Coyotes and Lynn Agnello of the Suns. In marketing to the masses, much of traditional media’s reach has been carved up – cable and DVRs vs. the networks; [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

I am unashamedly a fan of the Arizona Diamondbacks, currently one of the worst teams in Major League Baseball. They have been in last place in the National West for more than two years. Ugh. So July 31 has had special meaning for me: That’s Major League Baseball’s trade deadline, the last chance for teams [...]