John S. Wolfe

Our company needs a Facebook page.” “We should be on Twitter.” “Does anyone know how to use YouTube?” Those are not “social media strategies,” a panel of Valley consultants told a crowd of 40 at the Oct. 14 Social Media Club of Phoenix event at Jobing.com’s headquarters. Those are tactics. Before a business gets started [...]

Search guru Danny Sullivan speaks to the AZIMA crowd of 210 on Oct. 12 at the Scottsdale Hilton. It seems like Danny Sullivan has been writing about search engines and search marketing since before search was even created. The editor-in-chief of Search Engine Land and blogger at Daggle.com, a former journalist with the Los Angeles [...]

Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be [...]

Content. Content. Content. That’s the name of the game for businesses in the Internet age. To hear Al Maag, chief communications officer for Avnet, explain it, every company is now a publisher. Avnet produces blogs to advance a thought-leadership strategy (see this “soft-pitch” blog for journalists) and incorporates videos from suppliers to share relevant information [...]

If you have some time – a lot of time – search “Intel” on any of your favorite social-media websites. Your head will spin. Laurie Griffith Buczek, Intel‘s platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person. “Employees [...]

To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. [...]

When you think of social media and corporations, does Honeywell come to mind? Didn’t think so. But that’s changing. As explained by Brian Chapman, director of e-business for Honeywell Process Solutions, the engineering-focused company needs to embrace it to attract future employees. Chapman, who spoke at the Sept. 23 Arizona Marketing Summit in Phoenix, said [...]

When it comes to guest speakers at a technology trade show, a representative of Microsoft Corp. is sure to draw a crowd. In fact, the exhibition hall at the Phoenix Convention Center cleared out at 9:30 a.m. Sept. 23 as Jamie Walker, general manager of the U.S. Enterprise Marketing Sector at Microsoft, took to the [...]

In social media, it’s a level playing field. At the Sept. 23 Arizona Technology Marketing Summit in Phoenix, executives of five multi-billion-dollar corporations described their firms’ forays into Facebook, Twitter, YouTube and LinkedIn. Companies with large budgets and global resources and staff face the same issues as a 6-person startup: identifying audiences, generating content, filling [...]

Wednesday’s AMA Phoenix luncheon packed great information into an hour, with a Valley social media all-star panel of Pam Slim of “Escape from Cubicle Nation” fame, Matt O’Brien of Mint Social, Mike Corak of Tallwave and Cindy Kim of JDA Software. The experts emphasized that social media is a community, not a place for wanton [...]