John S. Wolfe

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]

Participating in the Aug. 17 panel discussion of sports marketing were, from left, Steve Ryan of the Cardinals, Cullen Maxey of the Diamondbacks, David Burke of the Coyotes and Lynn Agnello of the Suns. In marketing to the masses, much of traditional media’s reach has been carved up – cable and DVRs vs. the networks; [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

I am unashamedly a fan of the Arizona Diamondbacks, currently one of the worst teams in Major League Baseball. They have been in last place in the National West for more than two years. Ugh. So July 31 has had special meaning for me: That’s Major League Baseball’s trade deadline, the last chance for teams [...]

In the Valley of the Sun, one individual constantly in demand to speak is Sheila Kloefkorn, president of KEO Marketing. Fresh off her talk last week to the Arizona Interactive Marketing Association, Kloefkorn had the dais to herself July 20 in an afternoon presentation to the Business Marketing Association’s Phoenix chapter at SkySong in Scottsdale. [...]

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]

Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Henry Cowling knows how to get a laugh. The creative director of The Viral Factory led off his talk at the June 17 Social Media Marketing conference in London with this video of an old [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Before you get started marketing your product or service online, it’s crucial to assess what you’re selling and what you want to achieve. Social media is not “one size fits all.” That was the message [...]