John S. Wolfe

If you have some time – a lot of time – search “Intel” on any of your favorite social-media websites. Your head will spin.

Laurie Griffith Buczek, Intel‘s platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person.

“Employees are probably connected more on social media today than through traditional ways,” she told the audience at the Sept. 23 Marketing Technology Summit in Phoenix.

Intel has embraced social media to engage customers, advance its brand, empower employees and recruit future workers.

Here are some of the ways:

• A YouTube channel
• A LinkedIn profile (with 47,000 employees listed)
• A Facebook page (which 163,263 people like)
• Twitter accounts.

On Facebook you can find pages for: Intel Core i7; Discover Intel Global; Intel Pakistan; Intel Retail Edge Program; Intel WiMAX, and many more.

Here are just a few of the Twitter feeds: @intel; @intelnews, @Intelinside; @IntelOpenPort; @IntelSoftware; @JobsatIntel; @Intel_Education; @IntelScoop; @IntelEvents; @IntelUK; @IntelXeon; and @Intelanz.

Buczek said that Intel has a program called Digital 500 that trains employees on how to become brand ambassadors for the company in social media.

She describes the corporation’s approach:

Intel is also known for its blogs.

They began external blogs in 2004, with most involving researchers or technologists, or being geo-based around a specific facility, she said.

Intel is now looking to do more to offer customer support through blogs, she said.

“It’s a large part of the reason people come to Intel.com,” Buczek said.

Attention is now being focused on constructing a website that understands visitors’ behavioral patterns.

“Then we can personalize that experience for our customers,” she said. “You build a base-level experience … then you are able to stack on the module experience (like Pandora, Amazon or Netflix).”

Intel is also continuing to build out its own intranet, with social-media features like YouTube for employees to use. Already there are 13,000 users groups formed around products, communities, or work and free-time interests.

“We asked, ‘How could social media make a difference in engaging employees and encouraging collaboration?’” she said.