Tag archive for ‘AMA’
Social Media in the Changing Marketing Landscape
In mid-March 8-year-old Harry Winsor of Boulder, Colo. sent a letter to The Boeing Co. with a design for an airplane – done in crayon. The next week he received a form letter from Boeing stating that, while it appreciated his suggestion, the company for legal reasons does not accept “unsolicited ideas” and that his [...]
Tagged as Allison, AMA, branding, Diggins, Planchard, social media
Categorized as Business, Social Media
China Mist Tea is from Arizona
China Mist President and COO Rommie Flammer speaks to members of the American Marketing Association Phoenix Chapter at its April 28 luncheon at the Airport Marriott. What’s sometimes lost in discussions about business is that virtually every enterprise started as a small operation in which an individual or partners took a risk. For John [...]
Tagged as AMA, China Mist, Flammer, Martinson
Categorized as Business
AMA Luncheon: Innovation and ROI
Participating on the panel for the AMA Phoenix chapter’s “Innovation and RIO” discussion were, from left, Jos Anshell, CEO of Moses Anshell; Chris Hewitt of Lumension; Greg Ensell of Cox Communications; and Andy Parnell, COO of DeferoUsa. Social media, “hard” ROI and “soft” ROI, and connecting with customers were some of the topics addressed at [...]
Tagged as AMA, Cox, Defero, Lumension, Moses Anshell, phoenix, social media
Categorized as Business, Social Media