John S. Wolfe

Content. Content. Content. That’s the name of the game for businesses in the Internet age. To hear Al Maag, chief communications officer for Avnet, explain it, every company is now a publisher. Avnet produces blogs to advance a thought-leadership strategy (see this “soft-pitch” blog for journalists) and incorporates videos from suppliers to share relevant information [...]

The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]

In the Valley of the Sun, one individual constantly in demand to speak is Sheila Kloefkorn, president of KEO Marketing. Fresh off her talk last week to the Arizona Interactive Marketing Association, Kloefkorn had the dais to herself July 20 in an afternoon presentation to the Business Marketing Association’s Phoenix chapter at SkySong in Scottsdale. [...]

The final segment of the May 20 Online Marketing Summit in Phoenix featured this question to a panel from host/organizer Aaron Kahlow of Online Marketing Connect: “If you had $10 million extra in your marketing budget to spend – but could only spend it in one area – where would you use it? Search-engine marketing [...]