John S. Wolfe

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]

Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]

Infusionsoft CEO Clate Mask explains the difference between Email Marketing 1.0 and 2.0 to about 100 members of the Arizona Internet Marketing Association April 13 at the Tempe Mission Palms hotel. For some small businesses, email marketing is essentially a special-sale “blast” sent to all of its accumulated customers once a week or once a [...]

The panel (from left): Brandie Feuer, Becky Armendariz, Morgan Durant, Jay Baer and hostess Carey Pena of Channel 3. It was a full house Tuesday night at the Mission Palms in Tempe to hear the Arizona Interactive Marketing Association panel on the impact of social media in business. Some highlights: Jay Baer, President, Convince and [...]