John S. Wolfe

Communications/Public Relations/Digital Media

Tag archive for ‘Business’

Online Marketing Summit PHX: Part 1 of 6

Aaron Kahlow The inaugural Online Marketing Summit in Phoenix attracted more than 200 search and social-media marketers May 20 to the downtown Sheraton convention space. The all-day event, organized by Aaron Kahlow, CEO of Online Marketing Connect, featured several keynotes and then presentations broken into three tracks: B2B, B2C and Social Media Integration. Based on [...]


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Categorized as Business, Social Media

Graduation!


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Categorized as Business

Explained: The MBA Experience

My final class in the Executive MBA program at Arizona State University’s W.P. Carey School of Business was Saturday. Graduation is May 15. The future is now. What was the program like? What did it involve? Was it tough? Are you happy with your decision to go back to school? What will you do next? [...]


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Categorized as Business

Economists: We’re in the Grand Canyon; now we need to climb out

Speaking at the Economic Outlook event at the April 22 Economic Club of Phoenix luncheon were, from left, Arizona State University professors Dr. Lee McPheters and Dennis Hoffman and John Arnold of the Arizona Governor’s Office. If the challenge of improving Arizona’s economy was analogous to a hike, we would all be at the bottom [...]


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Categorized as Business, Politics

Social Media and ‘Mass Influencers’

An interesting piece on social media “influencers” from MediaPost.com: Social Media: A Framework To Reach Mass Influencers by Laurie Sullivan, Yesterday, 10:24 PM Social influencers cannot be ignored. They band together — billions strong — and can make or break a campaign, tarnish a brand, or catapult a product line to the top of the “I must have” [...]


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Categorized as Business, Social Media

Moving to Email Marketing 2.0

Infusionsoft CEO Clate Mask explains the difference between Email Marketing 1.0 and 2.0 to about 100 members of the Arizona Internet Marketing Association April 13 at the Tempe Mission Palms hotel. For some small businesses, email marketing is essentially a special-sale “blast” sent to all of its accumulated customers once a week or once a [...]


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Categorized as Business, Social Media

Ford Motor Co. as a Case Study

Ford President and CEO Alan Mulally poses with a photo of ASU W.P. Carey School of Business students following his April 1 speech as the Dean’s Council of 100′s Executive of the Year. Speaking to the Dean’s Council of 100 of the W.P. Carey School of Business April 1, Ford Motor Co. President and CEO [...]


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Categorized as Business, Social Media

BlackBerry Storm: No complaints

I know a lot of people are tied to their iPhones. I don’t have one, but I know that people swear by them. And I don’t know much about the Droid or the Palm Pre. I have a Storm, and I can’t imagine a cellphone that can beat it. First, it’s a good phone. The [...]


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Categorized as Business, Social Media

Peru: An audience with ‘PPK’

How has Peru changed over the years? One man who could offer a credible explanation spoke to Arizona State’s Executive MBA class during a visit to ESAN University in Lima. Pedro Pablo Kuczynski, a former prime minister and economic minister for the nation, has seen it all in his 71 years. The son of a [...]


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Categorized as Business, Politics

Search Marketing 3.0 with Bill Hunt

Author Bill Hunt, right, talks with Roger Willis of SEO.com after the Feb. 24 SEMPO AZ talk. Ever use Google? Ever end or change your search after scanning the first page of results? Thought so. The Search Engine Marketing Professional Organization (SEMPO) is into that stuff, and the Arizona chapter recently hosted a man they [...]


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Categorized as Business, Social Media

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