John S. Wolfe

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. What’s an advantage of an in-store experience over one online? The knowledge of a salesperson, a chance to quickly see a variety of products, conversations and serendipity. T.M. Lewin, a major UK clothing chain, saw [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]

The panel (from left): Brandie Feuer, Becky Armendariz, Morgan Durant, Jay Baer and hostess Carey Pena of Channel 3. It was a full house Tuesday night at the Mission Palms in Tempe to hear the Arizona Interactive Marketing Association panel on the impact of social media in business. Some highlights: Jay Baer, President, Convince and [...]