John S. Wolfe

If you have some time – a lot of time – search “Intel” on any of your favorite social-media websites. Your head will spin. Laurie Griffith Buczek, Intel‘s platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person. “Employees [...]

To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. [...]

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. What’s an advantage of an in-store experience over one online? The knowledge of a salesperson, a chance to quickly see a variety of products, conversations and serendipity. T.M. Lewin, a major UK clothing chain, saw [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]

The panel (from left): Brandie Feuer, Becky Armendariz, Morgan Durant, Jay Baer and hostess Carey Pena of Channel 3. It was a full house Tuesday night at the Mission Palms in Tempe to hear the Arizona Interactive Marketing Association panel on the impact of social media in business. Some highlights: Jay Baer, President, Convince and [...]