Tag archive for ‘Ford’
OMS: Knowing the Customer’s Journey
Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]
Tagged as Alice in Wonderland, Dallas, facebook, Ford, Katie Van Domelen, marketing, Mike Rowe, Off Madison Ave., oms, social media, Southwest, Swagger Wagon, Toyota, Yelp
Categorized as Business, Social Media
Ford Motor Co. as a Case Study
Ford President and CEO Alan Mulally poses with a photo of ASU W.P. Carey School of Business students following his April 1 speech as the Dean’s Council of 100′s Executive of the Year. Speaking to the Dean’s Council of 100 of the W.P. Carey School of Business April 1, Ford Motor Co. President and CEO [...]
Tagged as Business, case, dean's council, Fiesta, Ford, Mulally
Categorized as Business, Social Media