John S. Wolfe

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Can social media turn online “buzz” into offline sales? That was the question on the mind of Matt Rhodes of FreshNetworks.com, a London social media agency, when the company was invited to create a campaign [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]

The idea is compelling: Incorporate the mobile phone’s GPS capabilities into social networking, marketing and gaming. Offer points or badges or mayorships to users when they frequent shops and restaurants. Provide on-the-spot coupons and specials. Have people “check in” when they arrive at the airport in a new city or at a conference. Look up [...]

That was the eye-catching title of Steven Groves’ presentation at the May 20 Online Marketing Summit in Phoenix. Groves, the founder and CEO of Social Marketing Conversations, explained that social media can’t – and shouldn’t – stand on its own in organizations. It needs to be integrated into the entire marketing/pr strategy and, because it [...]