John S. Wolfe

Communications/Public Relations/Digital Media

Tag archive for ‘london’

SMM UK: Different Products Require Different Approaches to Online Branding

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Before you get started marketing your product or service online, it’s crucial to assess what you’re selling and what you want to achieve. Social media is not “one size fits all.” That was the message [...]


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Categorized as Business, Social Media

SMM UK 2010: Separating Influence from Noise

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Continuing the theoretical discussion of the ultimate effectiveness of social media, speakers Brian Solis and Mat Morrison emphasized that the amount of “noise” is rising, so marketers need to know how to more strongly get [...]


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Categorized as Business, Social Media

Social Media Marketing 2010: The London Version

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]


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Categorized as Business, Social Media

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