John S. Wolfe

Participating in the Aug. 17 panel discussion of sports marketing were, from left, Steve Ryan of the Cardinals, Cullen Maxey of the Diamondbacks, David Burke of the Coyotes and Lynn Agnello of the Suns. In marketing to the masses, much of traditional media’s reach has been carved up – cable and DVRs vs. the networks; [...]

The final segment of the May 20 Online Marketing Summit in Phoenix featured this question to a panel from host/organizer Aaron Kahlow of Online Marketing Connect: “If you had $10 million extra in your marketing budget to spend – but could only spend it in one area – where would you use it? Search-engine marketing [...]

Tying it all together” was the title of Bill Leake’s talk at the May 20 Online Marketing Summit in Phoenix. But marketing today has so many facets that a professional must be adept at many to implement a successful campaign. “There are many roads to Rome,” the CEO of Apogee Results said. “And once you [...]

In determining how to improve their company’s position in search results, many marketers follow a similar process: Audit, Analyze and Create a Strategic Plan. But Mike Corak, vice president of strategy for Tallwave, believes a crucial step needs to be added after auditing: Listen. “What is in demand?” Corak told the audience at the May [...]

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]

Infusionsoft CEO Clate Mask explains the difference between Email Marketing 1.0 and 2.0 to about 100 members of the Arizona Internet Marketing Association April 13 at the Tempe Mission Palms hotel. For some small businesses, email marketing is essentially a special-sale “blast” sent to all of its accumulated customers once a week or once a [...]