John S. Wolfe

Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be [...]

Wednesday’s AMA Phoenix luncheon packed great information into an hour, with a Valley social media all-star panel of Pam Slim of “Escape from Cubicle Nation” fame, Matt O’Brien of Mint Social, Mike Corak of Tallwave and Cindy Kim of JDA Software. The experts emphasized that social media is a community, not a place for wanton [...]

I realized that I have eight more interviews from the Sept. 9 Social Media AZ conference in Tempe. If I don’t double up, this will go on until next week. So, here’s the interview with Matt O’Brien of Mint Social. He’s on Twitter on @blogster.

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]