John S. Wolfe

Communications/Public Relations/Digital Media

Tag archive for ‘Off Madison Ave.’

SMC: The Importance of a Social Media Strategy

Our company needs a Facebook page.” “We should be on Twitter.” “Does anyone know how to use YouTube?” Those are not “social media strategies,” a panel of Valley consultants told a crowd of 40 at the Oct. 14 Social Media Club of Phoenix event at Jobing.com’s headquarters. Those are tactics. Before a business gets started [...]


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Categorized as Business, Social Media

OMS: The $10 Million Question

The final segment of the May 20 Online Marketing Summit in Phoenix featured this question to a panel from host/organizer Aaron Kahlow of Online Marketing Connect: “If you had $10 million extra in your marketing budget to spend – but could only spend it in one area – where would you use it? Search-engine marketing [...]


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Categorized as Business, Social Media

OMS: Knowing the Customer’s Journey

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]


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Categorized as Business, Social Media

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