John S. Wolfe

In determining how to improve their company’s position in search results, many marketers follow a similar process: Audit, Analyze and Create a Strategic Plan. But Mike Corak, vice president of strategy for Tallwave, believes a crucial step needs to be added after auditing: Listen. “What is in demand?” Corak told the audience at the May [...]

Instant access to information online and on a mobile has changed how marketers approach consumers. Understanding the customer’s journey could make or break a product or service. That was the message of Katie Van Domelen, social media manager for Off Madison Ave, a Tempe adverting firm, at the May 20 Online Marketing Summit in Phoenix. [...]

That was the eye-catching title of Steven Groves’ presentation at the May 20 Online Marketing Summit in Phoenix. Groves, the founder and CEO of Social Marketing Conversations, explained that social media can’t – and shouldn’t – stand on its own in organizations. It needs to be integrated into the entire marketing/pr strategy and, because it [...]

Aaron Kahlow The inaugural Online Marketing Summit in Phoenix attracted more than 200 search and social-media marketers May 20 to the downtown Sheraton convention space. The all-day event, organized by Aaron Kahlow, CEO of Online Marketing Connect, featured several keynotes and then presentations broken into three tracks: B2B, B2C and Social Media Integration. Based on [...]