Tag archive for ‘phoenix’
OMS: Use Relevance to Boost Search Results
In determining how to improve their company’s position in search results, many marketers follow a similar process: Audit, Analyze and Create a Strategic Plan. But Mike Corak, vice president of strategy for Tallwave, believes a crucial step needs to be added after auditing: Listen. “What is in demand?” Corak told the audience at the May [...]
Tagged as Corak, google adwords, marketing, oms, phoenix, Radian6, Spiral16, Tallwave, technorati, twitter
Categorized as Business, Social Media
Moving to Email Marketing 2.0
Infusionsoft CEO Clate Mask explains the difference between Email Marketing 1.0 and 2.0 to about 100 members of the Arizona Internet Marketing Association April 13 at the Tempe Mission Palms hotel. For some small businesses, email marketing is essentially a special-sale “blast” sent to all of its accumulated customers once a week or once a [...]
Tagged as AZIMA, Business, email, Infusionsoft, marketing, Mask, phoenix, social media
Categorized as Business, Social Media
AMA Luncheon: Innovation and ROI
Participating on the panel for the AMA Phoenix chapter’s “Innovation and RIO” discussion were, from left, Jos Anshell, CEO of Moses Anshell; Chris Hewitt of Lumension; Greg Ensell of Cox Communications; and Andy Parnell, COO of DeferoUsa. Social media, “hard” ROI and “soft” ROI, and connecting with customers were some of the topics addressed at [...]
Tagged as AMA, Cox, Defero, Lumension, Moses Anshell, phoenix, social media
Categorized as Business, Social Media