John S. Wolfe

Our next interview from the Sept. 9 Social Media AZ event in Tempe is Sheila Kloefkorn, president of KEO Marketing. She is also this year’s president of the Business Marketing Association’s Phoenix chapter. And we have our first HTC Incredible fan!

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

In the Valley of the Sun, one individual constantly in demand to speak is Sheila Kloefkorn, president of KEO Marketing. Fresh off her talk last week to the Arizona Interactive Marketing Association, Kloefkorn had the dais to herself July 20 in an afternoon presentation to the Business Marketing Association’s Phoenix chapter at SkySong in Scottsdale. [...]

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Stefan Hull didn’t mince words. Every website needs to be managed, every keyword or tag needs to be promoted. The name of the game is search engine optimization. “You should already be having that done, [...]

Tying it all together” was the title of Bill Leake’s talk at the May 20 Online Marketing Summit in Phoenix. But marketing today has so many facets that a professional must be adept at many to implement a successful campaign. “There are many roads to Rome,” the CEO of Apogee Results said. “And once you [...]