John S. Wolfe

Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be [...]

Our next interview from the Sept. 9 Social Media AZ event in Tempe is Sheila Kloefkorn, president of KEO Marketing. She is also this year’s president of the Business Marketing Association’s Phoenix chapter. And we have our first HTC Incredible fan!

In the Valley of the Sun, one individual constantly in demand to speak is Sheila Kloefkorn, president of KEO Marketing. Fresh off her talk last week to the Arizona Interactive Marketing Association, Kloefkorn had the dais to herself July 20 in an afternoon presentation to the Business Marketing Association’s Phoenix chapter at SkySong in Scottsdale. [...]

Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]