John S. Wolfe

Our company needs a Facebook page.” “We should be on Twitter.” “Does anyone know how to use YouTube?” Those are not “social media strategies,” a panel of Valley consultants told a crowd of 40 at the Oct. 14 Social Media Club of Phoenix event at Jobing.com’s headquarters. Those are tactics. Before a business gets started [...]

Do you “get” Twitter? Many communications pros struggle with it – what to say, when to say it, how to use it. Three Arizona social media experts took a few minutes after last week’s Social Media Club of Phoenix meeting at Jobing.com‘s offices to share their experiences with the micro-blogging application. The three are: Evo [...]

Don’t be THAT guy! That was the subtitle of Evo Terra’s talk, “The 10 Biggest Mistakes in Social Media,” prior to the Phoenix Social Media Club’s Oct. 14 meeting at Jobing.com. Terra, who is director of media strategies for Sitewire.com, emphasized that social media is about interaction. “Social media is a two-way conversation,” he said. [...]

Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be [...]

Back to the Social Media AZ video blog. Today’s interview is with Evo Terra, director of media strategies at Sitewire. He gives a shout out to Kevin Gawthrope. We’re about halfway through, so I may have to start doubling up!