John S. Wolfe

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Henry Cowling knows how to get a laugh. The creative director of The Viral Factory led off his talk at the June 17 Social Media Marketing conference in London with this video of an old [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Before you get started marketing your product or service online, it’s crucial to assess what you’re selling and what you want to achieve. Social media is not “one size fits all.” That was the message [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. What’s an advantage of an in-store experience over one online? The knowledge of a salesperson, a chance to quickly see a variety of products, conversations and serendipity. T.M. Lewin, a major UK clothing chain, saw [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Can social media turn online “buzz” into offline sales? That was the question on the mind of Matt Rhodes of FreshNetworks.com, a London social media agency, when the company was invited to create a campaign [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. A lot of people are Tweeting. And a lot of it is less than interesting, and thus less effective. Sue Keogh of Sookio Ltd. offered a primer on Twitter at the June 17 Social Media [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Stefan Hull didn’t mince words. Every website needs to be managed, every keyword or tag needs to be promoted. The name of the game is search engine optimization. “You should already be having that done, [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Fans of the inventor of through-the-wall radar. If there were ever a niche community for the 21st century, aficionados of the technology would have to represent it. Luke Brynley-Jones, co-founder and director of Influence People, [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Continuing the theoretical discussion of the ultimate effectiveness of social media, speakers Brian Solis and Mat Morrison emphasized that the amount of “noise” is rising, so marketers need to know how to more strongly get [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]