Tag archive for ‘social media’
Facebook-centric Strategy for Small Businesses
Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]
Tagged as Addictomatic, Bit.ly, data doctors, facebook, Facebook Insights, foursquare, Google Realtime, HowSociable, Ken Colburn, Listorious, Monitter, MuckRack, Ping.fm, SCORE, small business, social media, SocialMention, twitter
Categorized as Business, Social Media
Using Social Media to Recruit, Hire
The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]
Tagged as Andrew Vess, Avnet, AZ Tech Council, Claudia Reilly, Cox Communications, DeAnne Russell, Greta Suda, hiring, Jobing.com, LinkedIn, Monster, recruiting, social media, Social Oomph, St. Joseph's Hospital, TweetMyJobs, twitter
Categorized as Business, Social Media
Promoting Your Business in the Virtual World
This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]
Tagged as blogs, facebook, listening, seo, social media, thought leadership, twitter, Youtube
Categorized as Business, Social Media
3 Facets of Effective Non-Profit Websites
Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]
Tagged as AZIMA, David Wallace, design.org, Drawbackwards, Matt O'Brien, Mint Social, SearchRank, seo, social media, Ward Andrews, wingstofly.info
Categorized as Social Media
3 Facets of Effective Commercial Websites
Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]
Tagged as AZIMA, chris sietsema, giftideas.com, jack smith, Scottsdale, sheila kloefkorn, social media
Categorized as Business, Social Media
SMM UK: Viral Dos and Don’ts
This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Henry Cowling knows how to get a laugh. The creative director of The Viral Factory led off his talk at the June 17 Social Media Marketing conference in London with this video of an old [...]
Tagged as Henry Cowling, SMMUK, social media, video, viral
Categorized as Business, Social Media
SMM UK: Different Products Require Different Approaches to Online Branding
This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Before you get started marketing your product or service online, it’s crucial to assess what you’re selling and what you want to achieve. Social media is not “one size fits all.” That was the message [...]
Tagged as branding, Loic Moisand, london, Quick Restaurants, SMMUK, social media, Synthesio
Categorized as Business, Social Media
SMM UK 2010: SEO should be like hygiene
This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Stefan Hull didn’t mince words. Every website needs to be managed, every keyword or tag needs to be promoted. The name of the game is search engine optimization. “You should already be having that done, [...]
Tagged as bloggers, Greatest Fashion Show on Earth, London shopping, Propellernet, running blog, seo, SMMUK, social media, sportsshoes.com, Stefan Hull, UK, Westfield
Categorized as Business, Social Media
SMM UK 2010: Create Content, Create an Audience
This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Fans of the inventor of through-the-wall radar. If there were ever a niche community for the 21st century, aficionados of the technology would have to represent it. Luke Brynley-Jones, co-founder and director of Influence People, [...]
Tagged as audience, content, LinkedIn, Luke Brynley-Jones, SMMUK, social media, Suma
Categorized as Business, Social Media
SMM UK 2010: Separating Influence from Noise
This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Continuing the theoretical discussion of the ultimate effectiveness of social media, speakers Brian Solis and Mat Morrison emphasized that the amount of “noise” is rising, so marketers need to know how to more strongly get [...]
Tagged as brian solis, futureworks, influencers, london, magic beans, mat morrison, media czar, nicheworks, SMMUK, social media, Starbucks
Categorized as Business, Social Media