John S. Wolfe

Don’t be THAT guy! That was the subtitle of Evo Terra’s talk, “The 10 Biggest Mistakes in Social Media,” prior to the Phoenix Social Media Club’s Oct. 14 meeting at Jobing.com. Terra, who is director of media strategies for Sitewire.com, emphasized that social media is about interaction. “Social media is a two-way conversation,” he said. [...]

To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. [...]

When it comes to guest speakers at a technology trade show, a representative of Microsoft Corp. is sure to draw a crowd. In fact, the exhibition hall at the Phoenix Convention Center cleared out at 9:30 a.m. Sept. 23 as Jamie Walker, general manager of the U.S. Enterprise Marketing Sector at Microsoft, took to the [...]

Wednesday’s AMA Phoenix luncheon packed great information into an hour, with a Valley social media all-star panel of Pam Slim of “Escape from Cubicle Nation” fame, Matt O’Brien of Mint Social, Mike Corak of Tallwave and Cindy Kim of JDA Software. The experts emphasized that social media is a community, not a place for wanton [...]

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

Non-profit organizations often have a greater challenge when it comes to website engagement: fewer resources, “fuzzier” intentions and potential privacy concerns. But that doesn’t mean they should ignore the Web altogether. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured a second panel of Internet marketing consultants, who looked at [...]

Just when you thought it was an accomplishment to actually launch a website … along come the pros with reminders of what you missed. The July 13 meeting of AZIMA – the Arizona Interactive Marketing Association – featured two panels of Internet marketing consultants offering their suggestions for a commercial site and a non-profit site. [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Henry Cowling knows how to get a laugh. The creative director of The Viral Factory led off his talk at the June 17 Social Media Marketing conference in London with this video of an old [...]