John S. Wolfe

In mid-March 8-year-old Harry Winsor of Boulder, Colo. sent a letter to The Boeing Co. with a design for an airplane – done in crayon. The next week he received a form letter from Boeing stating that, while it appreciated his suggestion, the company for legal reasons does not accept “unsolicited ideas” and that his [...]

An interesting piece on social media “influencers” from MediaPost.com: Social Media: A Framework To Reach Mass Influencers by Laurie Sullivan, Yesterday, 10:24 PM Social influencers cannot be ignored. They band together — billions strong — and can make or break a campaign, tarnish a brand, or catapult a product line to the top of the “I must have” [...]

Here’s an interesting story from the Austin American-Statesman on how social media is reshaping journalism. As explained by Social Media Editor Robert Quigley, tools like Twitter and Facebook are expanding two-way information flow between news outlets and the public.

Infusionsoft CEO Clate Mask explains the difference between Email Marketing 1.0 and 2.0 to about 100 members of the Arizona Internet Marketing Association April 13 at the Tempe Mission Palms hotel. For some small businesses, email marketing is essentially a special-sale “blast” sent to all of its accumulated customers once a week or once a [...]

Participating on the panel for the AMA Phoenix chapter’s “Innovation and RIO” discussion were, from left, Jos Anshell, CEO of Moses Anshell; Chris Hewitt of Lumension; Greg Ensell of Cox Communications; and Andy Parnell, COO of DeferoUsa. Social media, “hard” ROI and “soft” ROI, and connecting with customers were some of the topics addressed at [...]

Author Bill Hunt, right, talks with Roger Willis of SEO.com after the Feb. 24 SEMPO AZ talk. Ever use Google? Ever end or change your search after scanning the first page of results? Thought so. The Search Engine Marketing Professional Organization (SEMPO) is into that stuff, and the Arizona chapter recently hosted a man they [...]