John S. Wolfe

Ten miscellaneous ideas from the recent Social Media AZ and Social Media Club events: Greg Chapman of Sitewire: Objective in marketing (and social media) is to be found, be liked and be known. For each medium, engage customers in a way that creates: Awareness, Consideration, Interaction, Loyalty and, ultimately, Advocacy. Would you like to be [...]

Wednesday’s AMA Phoenix luncheon packed great information into an hour, with a Valley social media all-star panel of Pam Slim of “Escape from Cubicle Nation” fame, Matt O’Brien of Mint Social, Mike Corak of Tallwave and Cindy Kim of JDA Software. The experts emphasized that social media is a community, not a place for wanton [...]

The second installment of my video blog from the Sept. 9 Social Media AZ conference is with Mike Corak, vice president of strategy at Tallwave. Social Media AZ September 2010 6 Questions with … Mike Corak

In determining how to improve their company’s position in search results, many marketers follow a similar process: Audit, Analyze and Create a Strategic Plan. But Mike Corak, vice president of strategy for Tallwave, believes a crucial step needs to be added after auditing: Listen. “What is in demand?” Corak told the audience at the May [...]