John S. Wolfe

If you have some time – a lot of time – search “Intel” on any of your favorite social-media websites. Your head will spin. Laurie Griffith Buczek, Intel‘s platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person. “Employees [...]

To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. [...]

When you think of social media and corporations, does Honeywell come to mind? Didn’t think so. But that’s changing. As explained by Brian Chapman, director of e-business for Honeywell Process Solutions, the engineering-focused company needs to embrace it to attract future employees. Chapman, who spoke at the Sept. 23 Arizona Marketing Summit in Phoenix, said [...]

Data Doctors founder Ken Colburn gave 200 small-businesspeople a lesson in Social Media 101 in an Aug. 28 talk for Greater Phoenix SCORE. The key takeaways from Ken Colburn’s recent talk on social media: “Use Facebook” and “Social media is free.” “Facebook is now the third largest country in the world, behind China and India,” [...]

The Arizona Technology Council held a panel discussion titled “Recruiting and Branding with Social Media” on Aug. 25 at the Jobing.com office on North 22nd Street. Participants were, from left, Claudia Reilly of Avnet, Andrew Vess of Cox Communications, and DeAnne Russell of St. Joseph’s Hospital. Why pay to advertise – or pay too much [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]

I am unashamedly a fan of the Arizona Diamondbacks, currently one of the worst teams in Major League Baseball. They have been in last place in the National West for more than two years. Ugh. So July 31 has had special meaning for me: That’s Major League Baseball’s trade deadline, the last chance for teams [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. A lot of people are Tweeting. And a lot of it is less than interesting, and thus less effective. Sue Keogh of Sookio Ltd. offered a primer on Twitter at the June 17 Social Media [...]

This is another in a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. Social media – particularly applications like Twitter and Foursquare – are so new that there are not a lot of examples of campaigns and effectiveness. So individuals and agencies are blazing trails, trying new things [...]

This is the first of a series of reports about the Social Media Marketing 2010 conference, held June 17 in London. The crowd was enthusiastic, the insights valuable and the accents a bit different but the 2010 Social Media Marketing event in London on June 17 offered unique insights into how UK professionals perceive digital [...]