John S. Wolfe

If you have some time – a lot of time – search “Intel” on any of your favorite social-media websites. Your head will spin. Laurie Griffith Buczek, Intel‘s platform manager and social media strategist for digital marketing, acknowledges that the technology company and its 80,000 employees worldwide are more wired than the average person. “Employees [...]

To hear Brian Krause tell it, social media has revolutionized how Molex.com connects with customers . Krause, vice president of marketing and communications for the Lisle, Il-based enterprise, discussed the change that has occurred since April 2009 at the Sept. 23 Arizona Marketing Technology Summit in Phoenix. Molex is a global supplier of interconnect products. [...]

This image of a “virtual” Times Square reinforces the idea that businesses today need to operate in the “real” world and the “cyber” world. When I talk with clients about the importance of an online strategy, I still see some reluctance. It’s time-consuming, there’s a cost involved, it’s unclear if it’s effective, and our customers [...]